Quest Walkers:
The Snow Queen

01 — The Challenge

Making a city feel like a game

The brief was simple and ambitious in equal measure: turn an ordinary city walk into an experience people would talk about. A link, a story, and real space to move through.

The core question was accessibility. Most AR experiences require dedicated apps. We wanted the barrier between curiosity and play to be as close to zero as possible.

02 — Approach

Messenger as the game engine

We built the entire experience inside Facebook Messenger, a platform already on every phone. Players receive clues, unlock AR filters, and complete challenges through a chatbot that responds in real time to their location and choices.

The core design principle: every interaction had to feel like discovery. Players arrive at the answer themselves. The system makes sure they can. The Snow Queen narrative gave spatial logic to the city — familiar streets became part of the story.

03 — The Result

A game you play with the city

Quest Walkers launched as a live AR quest prototype in Northampton. Participants completed challenges across real locations, unlocking story chapters through the chatbot. Zero app downloads. Zero technical support required. Every participant completed the full experience.

04 — What It Did

Proof the model works

The prototype confirmed the core mechanic: a Messenger-based AR quest with location triggers, real player choices, and branching narrative — all running through a platform people already use daily. The model is ready to scale: a new city, a new story, the same frictionless engine.

Credits

Credits

Creative direction, game design, chatbot logic, brand identity: Leo Davidov.
Location scouting and community facilitation: creative partner.